E-commerce

Strategy

As A Digital Marketing & E-Commerce Manager,

I bridge marketing strategy with business operations, ensuring that every e-commerce decision supports both customer growth and operational execution. Having visibility across the business enables me to make strategic, data-driven decisions that balance the customer experience with sustainable business growth.

  • Creating an online shopping experience that inspires discovery and drives sales.

    Responsibilities

    • Homepage merchandising and seasonal refreshes

    • Collection and category organization

    • Product assortment strategy

    • Featured product placement

    • Cross-sell and upsell opportunities

    • Promotional landing pages

    • Seasonal merchandising calendars

    • Navigation optimization

  • Optimizing every step of the online shopping journey.

    Responsibilities

    • Customer journey mapping

    • Shopify user experience optimization

    • Product page improvements

    • Mobile shopping experience

    • Checkout optimization

    • Trust-building content

    • Website speed and usability

    • Continuous conversion optimization

  • Leading go-to-market execution from concept to launch.

    Responsibilities

    • Launch strategy

    • Product positioning

    • Launch timelines

    • Website implementation

    • Collection creation

    • Product photography planning

    • Product descriptions and storytelling

    • Cross-channel launch coordination

  • Driving qualified traffic that converts into long-term customers.

    Responsibilities

    • Meta advertising

    • Google Ads

    • Email marketing campaigns

    • Customer acquisition

    • Retargeting strategy

    • Performance reporting

    • Budget management

    • Campaign optimization

  • Using data to guide strategic business decisions.

    Responsibilities

    • Shopify Analytics

    • Google Analytics 4

    • Conversion analysis

    • Sales reporting

    • Customer behavior analysis

    • Revenue forecasting

    • Campaign performance reviews

    • Executive reporting

  • Connecting marketing strategy with business operations.

    Responsibilities

    • Inventory forecasting with operations

    • Seasonal planning

    • Cross-functional collaboration

    • Campaign execution

    • Website maintenance

    • Product catalog management

    • Process optimization

    • Continuous business improvement

  • Highlights

    • Increased website conversion rate from approximately 1% to 2%

    • Managed full-funnel Shopify strategy and customer experience

    • Achieved 3x+ Meta ROAS, with top-performing audiences reaching 5.7x ROAS

    • Led end-to-end execution of multiple seasonal product launches

    • Unified paid media, email, Shopify, and merchandising into a cohesive customer journey

    • Built scalable e-commerce processes supporting long-term business growth